You want to stand out on the golf course? With the collection of “golfmarie” you will certainly. Great colors, colorblocking, sporty design and very individual collar solutions characterize the innovative collection.
Birgit Fuchs is the chief designer and owner of “golfmarie” from Bad Waldsee. Tailoring is in the blood of her family. Already the grandfather decided in Upper Swabia to establish its own tailor shop, and the children almost all followed in his footsteps. Birgit Fuchs learned to sew from her godmother at the age of 10 and was soon able to make her own clothes. She was also passionate about painting and drawing, which led to her studying graphic design and practicing this profession at home and abroad. In 2004, she moved to Bad Waldsee with her family and got into golf 10 years ago through her son, who has since hit the long-drive scene.
On the golf course, she realizes that there is still a lot of room for improvement when it comes to golf fashion for women. She lacks vibrant colors, power looks and fashions that can be mixed and matched.
Short hauls for sustainable fashion
In 2019, she designed her first collection, set up her own business and began developing the cuts and producing the sample collection in the basement of her house with the help of an experienced directrice. It was important to her from the beginning that design, product development, material purchasing, the complete production as well as shipping and distribution of the sportswear all come 100% from Bad Waldsee and all materials such as the functional fabrics, tapes, yarn and labels are made in Germany. In this way, transport routes are kept as short as possible and sustainable production is ensured.
Just when Birgit Fuchs wants to really take off at the beginning of 2020, Corona threw a spanner in the works and the golf courses were closed. But Birgit Fuchs is not one to sit back and whine. Instead, without further ado, she cut breathable and extremely comfortable mouth masks for pharmacies, companies and private customers from all the “golfmarie” fabrics she already had in stock, together with her employed seamstress Jessica Schneider, in piecework for months. Since the beginning of the pandemic, these can be ordered in the hastily set up online store.
At the same time, the diverse preparations for the launch of the golf fashion in August 2020 were underway. The “golfmarie” team now includes two part-time specialists in addition to the permanently employed dressmaker. Birgit Fuchs is also supported in the family business by her husband and two grown-up children in sales and marketing. Her full collection now includes long pants, polos, vests, hoodies, skirts, shorts, sweaters, second skins, tops and dresses with matching bottoms. Still planned are warm jackets with zippers. Due to popular demand, the first polo shirt is now also available for men. All parts fit very well on the golf course, but can also be worn in leisure time and by any “non-golfer”.
During my visit to the manufactory I had the opportunity to try on everything and I have to say that I have never worn such comfortable golf fashion. Nothing pinches and tweaks, the feeling on the skin is very pleasant, the hood of the hoodies lies comfortably on the neck and does not interfere with the swing. Skirts, pants and dresses have generous pockets and a tee holder, in short, here you notice that an experienced golfer has designed the fashion. In addition, the sporty design in great bold colors with the distinctive style elements that can be worn by women of all ages is pleasing. Sleeves or hem too long, men’s polo prefer slim-fit? All no problem, this can be specified when ordering and will be customized.
One can hope that “golfmarie” will become a Goldmarie and you will soon see this great fashion on many golf courses.
“golfmarie”-Sportmode gets one in the official Onlineshop and in single, exclusively selected Pro-Shops.