Lacoste became famous through the polo shirts of the same name. Since then the brand has cultivated its sporting roots to enrich the fashion world and lifestyle of women, men and children with optimism, elegance and originality.
The brand with the typical crocodile in the logo aims to be the leader in the market for high quality leisure fashion and is today represented in 120 countries through a distribution network. Every single second two Lacoste articles are sold worldwide. Lacoste is an international group with 10,000 employees and a wide range of products including clothing, leather goods, fragrances, shoes, eyewear, homewear, watches and underwear, all of which are manufactured according to the strictest quality criteria and in a responsible and ethical manner, the company stated. In 2015, the company had a turnover of 1.95 billion euros.
Lacoste and the sport of golf
Lacoste is deeply rooted in the world of sport and is currently represented by over 100 tennis and golf players from over 20 countries, including Julien Quesne, Raphael Jacquelin, Jose-Maria Olazabal, Cristie Kerr, Azahara Muñoz, Charley Hull and Gwladys Nocera.
As a sponsor of well-known tournaments such as the Presidents Cup, the Open de France, the Evian Championship, the LPGA KEB HANA BANK Championship, the Lacoste Ladies Open de France, the Hassan II Golf Trophy and the Lalla Meryem Golf Cup, among others, the company reinforces its traditional position in golf and tennis.
