The history of the brand already begins in the childhood of the two owners Desi Görtz and Harald Jacob. Already at the age of three, Desi’s creativity knew no bounds. Especially the walls in her parents’ house suffered from her creative urge and her biggest dream was a huge canvas to let off steam ruthlessly. Studying design was only the logical consequence. Harald, on the other hand, was driven by the desire to know how things work even as a child. From watches to furniture, he dismantled everything into its individual parts. Much to the chagrin of his parents, who feared for the furnishings of their house. This curiosity turned into knowledge and an intensive understanding of tailoring, fabrics and innovations, as shown by the first place in a competition among 3000 creative people, organized by Burda Verlag.
In 2010 the world of “Spoon Golf” golf fashion was born from the long-standing friendship between the two of them, in which the passion for design and the love of craftsmanship are ideally combined.
After many years in a wide variety of companies in the international fashion world, Desi Görtz and Harald Jacob are fulfilling a dream with “Spoon Golf”. Desi Görtz and Harald Jacob want to create a brand whose collections do not follow short-lived trends, but reflect the spirit of the times and are timeless at the same time.
For them, love of detail means love of the material, the art of tailoring. “Our goal is to regain more appreciation for fashion, not just to see it as a fast moving consumer good, but to recognize the art of design, the value of the material and the connoisseurship of production,” explains Harald Jacob. “For us, this appreciation is also reflected in our respect for suppliers, employees and customers,” adds Desi Görtz.
In their search for value, Desi Görtz and Harald Jacob found what they were looking for in golf, and so their dress code and labels influence the collections. The interplay of this inspiration with innovative, contemporary design creates a tension between tradition and modernity.
